FEATURES
- 575 pages
- More than 400 references
- Fully indexed
- 374-page Instructor's Manual with chapter outlines,
test banks, assignment guidelines, grading rubrics,
class exercises, and more
- Activities for each chapter, identified as focusing on
service learning, research and information
management, and media literacy (music, television,
film)
- “Tech Talk” boxes throughout the text to develop
greater understanding of high-tech tools such as
computer-mediated communication, cell phones,
etc. (Example: Issues with using Wikipedia for
research)
- “That’s Debatable” boxes throughout the text hone
skills in critical thinking and persuasion by
addressing controversial issues (Example: Are news
broadcasts primarily informative or persuasive?)
- “Morality Matters” boxes throughout the text
encourage dialogues about ethics that supplement
extensive coverage of ethics in chapter 1 (Example:
Dangers of online relationships)
- Equips students to deliver their first speech in
chapter 2
- Step-by-step guidelines to cope with communication
apprehension
- Covers information-gathering and employment
interviews
- Emotional appeals in persuasive speeches
(including fear appeals, reciprocity, etc.)
- How to deal with problematic group behavior
- Identifying and avoiding groupthink in student
groups
- How to adapt speeches to different learning styles
- Ways to distinguish facts, inferences, and judgments
- Research techniques using the major electronic
databases and technological tools
- How to use immediacy to improve audience
adaptation
- How to cultivate emotional intelligence
- High-tech and low-tech visual aid options,
instructions on proper usage, and comparisons of
their strengths and weaknesses
- All major categories of nonverbal behavior,
including troublesome delivery habits, cultural
variables, and hints on interpretation
- Illustrates organizational patterns with mini-outlines
of sample speeches
- How to give and receive constructive feedback
- Ways to develop assertiveness and avoid
aggressiveness
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Table of Contents
Chapters
1. Foundations of Communication
2. Confident and Competent Communication
3. Listening
4. Verbal Communication
5. Nonverbal Communication
6. Supporting Materials and Research Techniques
7. Organization and Outlining
8. Presentation Aids
9. Speakers, Speeches, and Audiences
10. Informative Presentations
11. Persuasive Presentations
12. Interpersonal Relationships
13. Managing Conversations and Conflicts
14. Interviewing
15. Small Group Communication
16. Group Roles and Behaviors
Appendix A. Special Occasion Speeches
Appendix B. Sample Speeches
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